In my Facebook profile, I list interests in surfing, poker and Star Wars as a favorite movie. Today, this is the ad tower following me around as I browse Facebook: 
Now, just imagine when they will be doing this across the entire Web, using data from my profile, and more importantly, from my friend activity and my entire social graph. Time to start thinking beyond Google.
Now, just imagine when they will be doing this across the entire Web, using data from my profile, and more importantly, from my friend activity and my entire social graph. Time to start thinking beyond Google.